Sr. Brand Manager, Hydration

Job Listing No: 9740000

Sr. Brand Manager, Hydration

Coca-Cola North America Group – Toronto, ON – Job ID: R-11294 Position Overview: Function Specific Activities: The Senior Brand Manager – Hydration role is responsible for leading the strategy and business creation within the water portfolio with oversight of both the smartwater & Dasani brands. This is accomplished by creating brand growth strategies and the long term business plan while translating those into actionable annual brand plans. This includes Strategy Creation, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research, as required. Key Responsibilities Establish brand growth strategies and develop the long term business plan and goals across the water portfolio. Craft the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required Lead the development and e… – Permanent – Full-time

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