Small Medium Business Marketing Manager

Job Listing No: 9740000

Small Medium Business Marketing Manager

Global enterprise Focused Organization – Mississauga, ON – Sets overall strategic and tactical direction for marketing programs to drive incremental pipeline and revenue objectives from marketing-generated efforts directed at the SMB segment. Manages all aspects of the planning, implementation and measurement of marketing campaigns encompassing primary marketing activity types (i.e., Telemarketing, digital, events) Leads cross-functional teams including members from marketing, channel, sales and the business unit to plan and execute go-to-market plans and budgets Designs end-to-end demand generation plan that align with Global Campaigns and EG Marketing objectives Leverages lead-management best practices from campaign set-up through lead flow into Eloqua and Salesforce.com Identifies/develops innovative program metrics/benchmarks Provides counsel to key stakeholders on opportunities for targeting or innovative campaigns Manages all necessary resources i.e. people, budgets, external agencies and time Key Competencies Customer-Specific… – Permanent – Full-time

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