Senior Marketing Manager

Job Listing No: 9740000

Senior Marketing Manager

National Telecommunications Company – Toronto, ON – Campaign Strategy & Execution Lead go-to-market planning, end-to-end campaign management (acquisition, cross-sell, upsell and retention, communications and campaign reporting for wireless/wireline initiatives Work closely with product management/channel readiness to understand the product roadmap and value proposition to determine program priorities Partner with regional and segment marketing teams to define priorities, understand initiatives and manage campaign launches Engage and work with various vendors on partner programs Use marketing best practices and business insights to drive campaign ideas and execution Leverage sales automation platforms to load, manage and track the success of campaigns Build marketing content and thought leadership in support of campaigns such as whitepapers, case studies, email content, blogs and collateral Create sales tools to support marketing programs and work closely with the Learning team to ensure channel training is aligned with campaign … – Permanent – Full-time

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