Marketing Manager – B2B SaaS

Job Listing No: 9740000

Marketing Manager – B2B SaaS

Michael Page CA – York, ON – Responsibilities: * Build and optimize lifecycle marketing triggered email programs to increase activation, engagement, and retention * Build out our marketing calendars containing relevant brand contents and ensuring consistency across all initiatives * Build and track performance metrics for all your initiatives and use those insights to measure your impact * Create and execute marketing campaigns that generate awareness and elevate the brand * Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, PR, social media ads, lead generation campaigns, and more * Own and build out a winning content strategy, create engaging best-in-class content including blogs, whitepapers, case studies, videos, etc., and collaborate with our internal creative team and external agencies/freelancers when necessary * Plan and execute virtual and in-person (once allowed) events that showcase the client as a thought leader, while es… – Permanent – Full-time

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