Digital Marketing Analytics Specialist
Wolters Kluwer (Toronto) – North York, ON – Reporting to the Senior Manager of Demand Generation, the Digital Marketing Analytics Specialist is responsible for providing information and insights regarding customers, markets, and campaign effectiveness, to measure performance and support business decisions. The ideal candidate will have experience planning and executing research and analysis projects and be able to work closely with segment managers and management to interpret findings and propose recommendations. Collaborate with members of the marketing team to develop and manage full-funnel marketing performance scorecard and the overall measurement plan related to all marketing performance metrics Collect, analyze and report on the performance of marketing activity including, but not limited to, campaign effectiveness, channel effectiveness, and the divisional digital marketing scorecard. Manage the delivery of scheduled and ad hoc reports required for effective segment market management, search marketing, web and e-comm… – Permanent – Full-timeApply for this job.